With thousands of betting sites competing for attention, customer acquisition costs in the casino industry are astronomically high.
These marketers, known as affiliates, act as the primary bridge between the casino and the general public.
How the Affiliate Model Works
When an affiliate signs up for a program, they are given unique tracking links to place on their website or social media.
Under a RevShare deal, the marketer becomes a partner with the casino, taking a cut (usually 25% to 45%) of the referred player’s net losses for life.
- Revenue Share provides passive income as long as the referred player continues to gamble on the site
- CPA offers guaranteed, immediate cash but you forfeit any future earnings if the player becomes a high-roller
- Hybrid deals exist, offering a smaller upfront CPA combined with a lower ongoing RevShare percentage
Navigating the Morals of Casino Marketing
Because RevShare ties the affiliate’s income directly to the financial ruin of the player, it is a highly controversial business model.
However, shady affiliates often use aggressive, misleading tactics to trick vulnerable people into depositing money.
| Payment Structure | How It Pays | Risk to Affiliate |
|---|---|---|
| Revenue Share | % of player losses for life | High (Player might win) |
| Cost Per Acquisition (CPA) | Flat fee per depositing player | Zero (Guaranteed cash) |
Succeeding as a casino affiliate requires deep SEO knowledge, significant investment, and a strong moral compass.