Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising firm, reveals a broadened SEO service for plastic surgeons, focusing on on-line presence, client engagement, and practice development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of health & wellness brand names through all lifecycle stages: starting from professional test recruitment projects, via the pre-launch market-shaping, launch and promotional stage, ending with license expiration and advertising and marketing sunsetting.
One of things Martin delights in most regarding his role is the opportunity to study and understand the nuances of both new and established markets, and through expanding his understanding of them look for the Holy Grail of product-market fit.
It was these early tests that drove Underscore’s concentrate on information driven programs and ROI measurement, an essential differentiation in the market. She thinks Underscore is the model for how media and advertising companies should, and will, evolve in the future.
While at Underscore, she invested three years showing Search Engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they figured out how to map Nielsen information to Yahoo’s target market base and show out ROI from digital media to retail acquisition.